The main
character is being played by Alison Lohman. The title graphics are in white
which stands out sharply against the background. The font used is very modern
and is all in capitals which helps to capture the audience’s eye. The stars
names have been placed at the bottom of the page as it means that all the
attention is placed on the main image and not detracted.
The main
image is of a young woman who appears to be being dragged down into hell, I
think this because of the flames around her and the writing which gives a hint
to what happens in the plot and on the poster. I also get this impression
because of the hands that are clutching her shoulders and necklace; they do not
appear to be human as they are brown and withered. This is further suggested by
the claws which look like they are about to be sunk into the woman’s shoulders
to stop her from getting away.
This image
has been used to show the audience that this film is part of the horror genre.
It has also been used to show the audience who the main character. Also, it
shows the audience the plot although it does not tell them how or why it is
happening. This image shows us that this woman is the main character in this
film.
She appears
to be in a neighbourhood which suggests that this film is set in an urban
setting. The fact that she is in a neighbourhood also suggests that she is
standing outside her house as the background is a night scene The most
important colours in this poster are the red and orange flames as they are
confirming to the audience that this woman is indeed going to hell as flames
have been used to represent hell throughout history.
The colours
being used in this poster are; grey, white, black and red. All of these colours
are quite dramatic especially the black and red which have always been used to
represent evil.
These
colours are very strong and prove to the audience that this film is definitely
a horror. I think that the target audience for this film would probably be 15
and up as it looks like there could be some very graphic scenes in this film
which would not be suitable for someone below that age. When it comes to gender
I think that this film will be suitable for both males and females as the main
character is a female and she is quite attractive (which would appeal to the
males).
When I look
at the woman she is quite well dressed in sober clothing which suggests that
she has a good job and normally a good life I also get the impression that she
was just a normal woman before she was dragged into hell.
As she is
directly in the middle of the poster it is certain that all the attention
should be focused on her and not the writing.
As she is
being pulled it is obvious that she is petrified and in pain because of the way
her face has been contorted and the fact that her head has been thrown back so
she can scream.
When it
comes to perspective I would say that the image of the female has been made
bigger as a woman’s head would not normally reach the top of a building and
cover it with their head. However this has obviously been done using DTP as the
picture is very clear and the flames would have been produced on the computer.
That definitely proves that it is a modern film as in the past, the people who
designed posters would not have had the technology available to produce special
effects as we do now.
The tag line
is situated directly below the woman’s chest which almost suggests that it is
going down to hell with the character. We do get some information at the bottom
of the poster talking about who the distributors and producers are and it also
has the names of the actors. There is a website address which offers further
information about the film.
I think that
the unique selling point of this play is probably the settings as normally
films about hell and demons are situated within families namely; The Exorcist, The
Possession.
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